Celebrity Cruises is the second largest (by fleet) brand in the RCCL (Royal Caribbean) group of companies. Established in 1997, the Celebrity cruise line brand represents one of the best "luxury ship travel" companies for adults, as well as a signature operator of regularly scheduled Panama Canal transition itineraries and one of the top 3 Alaskan cruise lines.
Celebrity is a medium priced luxury cruise company, which travel vacation package product is associated with top-hotel amenities, premium services, sophistication, style, elegance, technology innovations. Celebrity cruise liners offer impeccable service and exquisite cuisine, appealing to moderately affluent, well-educated travelers (mostly adults in their 40s). Celebrity offers "Family Cruises" during holidays (particularly on voyages from the USA to Caribbean and Bermuda) and "Seniors Cruises" (on European and South American itineraries). The letter “X” on ships' funnels stands for the name “Chandris” (in Greek “Xandris”).
The company was founded in 1988 as part of Chandris Group (Athens Greece-based marine corporation, now Chandris Hellas Inc) - shipowner and vessel management. Before Celebrity, Chandris Group operated the cruise brands "Chandris Line" (1960-1974, ocean liner crossings between Greece and Australia), "Chandris Cruises" (1974-1996, Mediterranean itineraries from Greece) and "Chandris Fantasy Cruises (1985--1996, North American itineraries). Chandris' brand "Celebrity Cruises" started with cheap voyages offered on second-hand ships, to become one of industry's most prominent premium "affordable luxury" ship travel brands.
